How long does a standard CRO testing sprint last?

A typical A/B test should run for two to four weeks. Running tests for less than 14 days often leads to false positives due to day-of-the-week traffic fluctuations.

Does fixing technical SEO automatically improve my conversion rate?

Indirectly, yes. Fixing technical SEO usually involves improving site speed, mobile responsiveness, and clear navigation structures. All of these factors remove friction, which naturally boosts conversion rates.

What is the difference between CRO and user experience design?

UX design focuses on making a website accessible, intuitive, and enjoyable for the user. CRO focuses specifically on guiding that user toward a measurable business outcome (like a sale or lead). Good CRO relies entirely on good UX.