Question 1

Do separate landing pages for Facebook Ads and organic search need individual KKLIU codes?

Accepted Answer

If the text, graphic layouts, and structural claims are identical, a single MAB approval code covers the asset. If the text is modified to target different audience segments, each variation requires its own submission.

Question 2

How should a clinic manage legacy blog posts written before these rules were established?

Accepted Answer

You should conduct an immediate historical content audit. Regulatory authorities evaluate active web pages based on current guidelines regardless of their original publication date. Non-compliant phrases or forbidden user testimonials must be removed immediately.

Question 3

Can we link our blog posts directly to official global medical journals?

Accepted Answer

Yes. Linking to non-commercial research authorities like the World Health Organization (WHO) or academic databases to back up clinical statements is highly recommended. This supports your compliance position while boosting semantic search indicators.

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